Job Nature:
This role will be responsible for strengthening our App usage & subscription growth through implementing App promotion strategies on our owned platforms, including Social & Website level.
- App User Growth: Execute the App user growth plan through Social media & Website platforms. You will produce feed to boost the install & active users
- App Traffic Growth: Execute the traffic growth strategy for our App, including mainly App push & social media promotion, and identify new traffic sources for App traffic growth
- App Content Development: Product new content that is exclusive for App downloaded users. These content should be user or traffic driven, or with Sales opportunities
- Analytics and Tracking: Assist in weekly & monthly App performance reports, user growth and usage, traffic performances and any strategic app feature
- App Sales Opportunities: Work with Sales & Creative Services Team on App campaigns for key clients, including operation & preparation of performance reports
- Project Management: Assist in key App projects, from new App feature ideas generation, prepare requirements for tech team, perform the UAT to feature launch
Characters / Qualifications:
- Bachelor degree holder in Marketing, Business, Communication or related subjects
- 1-2 years of experience in the media or marketing industry, especially in developing social media feeds will be an advantage. Fresh graduate will be also considered.
- Knowledge and proficiency in design tools (PhotoShop & Canva), web production tools (WordPress), analytics tools (Google Analytics 4 & Facebook analytics) is a plus
- Good numerical sense and data analysis ability. Good excel skills.
- Able to draw insights from data and provide concrete actionable items for growth
- Team player but also independent with problem solving skills. Detail minded, well organised and multi-tasking. Able to work under pressure.
- Self-motivated, creative, analytical mind, detail and organized, enthusiastic and able to work under pressure
- Fresh graduates with good analytical mind and numerical sense will be considered
Interested parties please send your application letter, resume, expected salary and availability to Human Resources Department, via email [email protected]
We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application within the New Media Group. Applicants not hearing from us 2 months after applied may consider their applications unsuccessful.