Job Nature:
Branding Development:
- In charge of our yearly Marketing planning, including quarterly content initiative plan implementation, new ideation to strengthen our market awareness, recognition, drive engagement & have sales opportunities
Product Enhancement:
- Develop new programs / enhance existing programs to grow and activate our key audience
- Provide enhancement initiatives to help enhance traffic, usability & engagement, including ways to drive registers Sunday Kiss members growth, traffic/ engagement/ download no. to our website, app, payment gateway etc.
Network & Partnership Development:
- Line up good opportunities and media partnership to allow our brand to have more presence and awareness among our key audience
- Build and expand network with our key stakeholders (e.g. school / NGOs / medical related parties / HCP / Learning center etc.)
Marketing Execution:
- Lead the brand activation and marketing execution, work with different parties including creative team, content team, video team, sales and account servicing etc. to well deliver the activations (including events, awards, seminars, sharing session, school competitions etc.)
Proposal & Tracking:
- Develop marketing proposals & lead project discussion and deal
- Follow through project with implementation, performance tracking, insight sharing, post event reviews
Cost Planning & Control:
- Cost planning & control for all related marketing projects
Revenue growth/Business Development:
- Partner with Sales to explore business opportunities & drive revenue for marketing programs
Characters / Qualifications:
- Bachelor Degree, preferable in Business, Marketing and related field
- With 4+ years working experience in marketing (prefer experience in kids and parenting) / media platform marketing / brand partnerships. Candidates with Account Servicing background in advertising agency or digital agency will also be relevant
- Track record in organizing award, seminar, competition, event planning etc.
- Experience in PR, marketing planning and execution in parentings area
- Experience in payment gateway development, app development & downloads will have advantage
- Love digital and social channels
- Strategic & pragmatic thinker, analytical while creative
- Good project management skills. Well-organized, attention to details & follow through execution
- Self-motivated, with strong sense of ownership and able to work under pressure
- Strong interpersonal skills that are able to work well with different teams
- Strong presentation (English & Chinese) & interpersonal skills
Interested parties please send your application letter, resume, expected salary and availability to Human Resources Department, via email [email protected]
We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application within the New Media Group. Applicants not hearing from us 2 months after applied may consider their applications unsuccessful.