Key Responsibilities:
- Product Strategy and Development:
- Develop and execute comprehensive product strategies for advertising solutions across our media platforms.
- Enhance existing advertising products to improve performance, usability, and revenue potential.
- Conduct market research to identify trends, opportunities, and competitor activity.
- Collaborate with cross-functional teams (e.g., marketing, sales, technology) to conceptualise, design, and launch new or enhance existing products.
- Product Management:
- Oversee the lifecycle of advertising products, ensuring they meet customer needs and align with business goals.
- Manage product roadmaps, prioritize features, and ensure timely delivery.
- Work closely with the technology team to ensure seamless integration and optimal product performance.
- Revenue Growth:
- Develop and implement strategies to increase revenue from advertising products.
- Work closely with the sales team to ensure products are effectively positioned and sold to advertisers.
- Develop pricing strategies and revenue models for advertising products.
- Analyze market data and customer feedback to identify growth opportunities.
- Market Analysis and Customer Insights:
- Conduct market research to understand advertiser needs and preferences.
- Analyse customer feedback and market trends to inform product development decisions.
- Stay updated on industry developments and emerging technologies.
- Performance Monitoring and Improvement:
- Set and track key performance indicators (KPIs) for product success.
- Continuously evaluate and improve product offerings based on performance data and customer feedback.
Qualifications and Skills:
- Bachelor’s degree in Business Administration, Marketing or a related field
- At least 3 years of experience in product management or a related field, preferably in media or advertising.
- Strong understanding of digital advertising platforms, programmatic advertising, and media agencies in Hong Kong
- Excellent communication and presentation skills with
- Strong strategic thinking and problem-solving skills
- Proficiency in data analysis and interpretation
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Familiarity with digital advertising platforms and technologies
- Creative thinker with a customer-focused mindset
Interested parties please send your application letter, resume, expected salary and availability to Human Resources Department, via email [email protected]
We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application within the New Media Group. Applicants not hearing from us 2 months after applied may consider their applications unsuccessful.