The position will be in charge of data analytics and provide direction on content execution, app download, paid subscription, conversion projects in our team. To review and analyse data, generate insights, and provide actionable recommendations to improve our performances in digital platforms and touch points (website, app, IG, FB, etc.).
Responsibilities
- Execute growth plan through organic and paid media
- Assist in weekly and monthly reports preparation on traffic tracking, social media analysis and advertising effectiveness tracking
- Assist in Content direction and site traffic analysis: analyze data from web analytics tools, and communicate insight and direction to editors on content direction and execution
- Project Management on user experience enhancement: analyze user experience in both our website and app and assist in function updates that improve the experience for stickiness and content consumption
- Campaign analysis: Initiate tracking, data analysis and performance effectiveness for various promotions and campaigns
- Assist in Consumer database buildup using effective ways
- You will be involved in tactical projects related to data, audience segmentation, conversion from time to time
Requirements
- Bachelor degree holder in Science, Maths, Statistics, Quantitative Analysis, Data Science, Computer Sciences, Marketing/Social Science Research, or related subjects will be relevant
- Knowledge on web content, search marketing, and analytic tools including Google Analytics, FB analytics, an advantage
- Good numerical sense and data analysis ability. Able to derive insight and actions from data
- Familiar with media and content creation is a plus, but not mandatory
- Strong curiosity, problem-solving and analytical skills, initiative, and ability to work independently within a team structure
- Bachelor degree holder in Science, Maths, Statistics, Quantitative Analysis, Data Science, Computer Sciences, Marketing/Social Science Research, or related subjects will be relevant
- Self-motivated, creative, enthusiastic and able to work under pressure
- Fresh graduates with good analytical mind and numerical sense will be considered
Interested parties please send your application letter, resume, expected salary and availability to Human Resources Department, via email [email protected]
We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application within the New Media Group. Applicants not hearing from us 2 months after applied may consider their applications unsuccessful.